7 REASONS WHY BUSINESSES FIRE THEIR DIGITAL AGENCIES
ISSUE NO. 2
FOR AGENCIES TO FIX
FOR BUSINESSES TO KNOW
1. UNREALISTIC PROMISES
When a business is hiring a digital marketing agency, the agency may overpromise here and there.
Solution: Get account people to meet with perspective clients at the pitch stage.
2. No Industry Knowledge
No industry knowledge leads the agency to constant misunderstandings and confusion.
Solution: Be specialized. If not, have a process to acquire industry knowledge fast.
3. Too Much Self-Focus
Don't focus on your own financial interests. Increasing billable hours is never a good idea if not justified.
Solution: Be useful to the client and build long-term relationships with them.
4. Poor Communication
Failing to communicate properly is the first step to the termination.
Solution: Communicate relevant information in a timely manner. Act without reminders.
5. No Perks, No Freebies
Clients want agencies to share their knowledge and expertise. Being stingy with time and resources is no good.
Solution: Donate time and resources to your clients. This is what helps build trust.
6. No Technical Skills
Agencies employ fresh graduates, but don't take time to train and form them. This may be an issue with any client.
Solution: Train your people and test their technical skills. Digital marketing is so technical these days.
7. Go-go Mentality
Agencies work with multiple clients, multitask, rush through projects. This affects the relationship with their clients.
Solution: Stop to breathe. Clients need strategies and tactics to grow their businesses. Help them with that!
FIX THESE ERRORS. BE A GOOD AGENCY.