Free Marketing Tools
Managing paid campaigns means making a lot of small decisions that quietly compound into big results (or big waste). These free tools are built for marketers and business owners who want clearer answers without opening a spreadsheet. No login, no cost, no catch.
Smart UTM Builder
This tool builds properly formatted UTM URLs in real time, flags naming violations as you type, and enforces the lowercase-and-underscore conventions your analytics depends on.
Ad Budget Pacer
This tool lets you know at a glance whether your Google, Bing, Meta Ads spend is ahead of pace, behind, or right on track. Get the exact daily budget to set for the rest of the month.
Ad Budget Allocation Simulator
Not sure where to shift your next marketing dollar? Enter your current budgets and CPA by channel, and this simulator shows you what happens to conversions and cost-per-result if you move 10%, 20%, or 30% between two channels.
Google Ads Breakeven ROAS Calculator
Are your Google Ads campaigns actually profitable? Enter your average order value and gross margin, and this calculator shows your minimum breakeven ROAS, your maximum CPA, and how your profitability floor shifts across eight margin scenarios.
CTR, CPC, CPM Calculator
Running paid campaigns across Google, Meta, or any display network means constantly converting between CPM, CPC, and CTR. This calculator does the math for you. Enter any two values and get all remaining metrics in one click
GEO / AEO Readiness Score
Search is no longer just Google. ChatGPT, Perplexity, Gemini, and Google AI Overviews are answering questions directly. This free assessment tells you exactly how ready your site is to be cited in AI-generated answers. Answer 20 questions across five key pillars and get an instant GEO and AEO readiness score with a personalised breakdown and actionable recommendations.
Meta Ads Budget Calculator
Stop guessing what a Meta budget will deliver. This free calculator turns your CPM, CTR, conversion rate, and AOV into three realistic projection scenarios: conservative, base, and optimistic. Copy the results straight into your next proposal or Meta ads campaign.
Canada Sales Tax Calculator
Calculate GST, HST, QST, and PST for any Canadian invoice. Select your province and your client’s province, enter an amount, and get a full tax breakdown, including which tax applies and why. Works both ways: forward from net to gross, or reverse from a total back to the pre-tax amount. Covers all 13 provinces and territories.
More Tools on the Way
We’re building more free tools to help marketers and business owners make faster, better-informed decisions. Check back here as the collection grows.