Free Marketing Tools

Managing paid campaigns means making a lot of small decisions that quietly compound into big results (or big waste). These free tools are built for marketers and business owners who want clearer answers without opening a spreadsheet. No login, no cost, no catch.

Free UTM Builder

Smart UTM Builder

This tool builds properly formatted UTM URLs in real time, flags naming violations as you type, and enforces the lowercase-and-underscore conventions your analytics depends on.

Free Ad Budget Pacer

Ad Budget Pacer

This tool lets you know at a glance whether your Google, Bing, Meta Ads spend is ahead of pace, behind, or right on track. Get the exact daily budget to set for the rest of the month.

Google Ads vs Meta Ads Budget Allocation

Ad Budget Allocation Simulator

Not sure where to shift your next marketing dollar? Enter your current budgets and CPA by channel, and this simulator shows you what happens to conversions and cost-per-result if you move 10%, 20%, or 30% between two channels.

More Tools on the Way

We’re building more free tools to help marketers and business owners make faster, better-informed decisions. Check back here as the collection grows.

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